Organisational factors and knowledge management within large marketing departments: an empirical study
Abstract
One hundred and seventy‐nine heads of sales or direct marketing departments in large UK companies across five industry sectors completed mail questionnaires concerning the knowledge management (KM) practices employed by their firms. The extents of the KM systems operating within sample enterprises were analysed with respect to each company’s use of teamwork, level of bureaucracy and centralisation of decision making, innovativeness, and ability to cope with change. Respondents’ views on the contributions of KM to marketing management were also examined.
Keywords
Citation
Bennett, R. and Gabriel, H. (1999), "Organisational factors and knowledge management within large marketing departments: an empirical study", Journal of Knowledge Management, Vol. 3 No. 3, pp. 212-225. https://doi.org/10.1108/13673279910288707
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited