Strategic issues in managing innovation’s fuzzy front‐end
Jongbae Kim
(Jongbae Kim is Associate Professor at the School of Management, Silla University, Korea.)
David Wilemon
(David Wilemon is with the Innovation Management Program, School of Management, Syracuse University, Syracuse, New York, USA.)
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Abstract
A product is more likely to be successfully developed and marketed when the “upfront or fuzzy front‐end (FFE)” activities are understood and carefully managed. A framework is developed to illuminate several factors affecting FFE performance. Using this framework, several strategic issues involved in managing the FFE are identified and managerial recommendations are advanced.
Keywords
Citation
Kim, J. and Wilemon, D. (2002), "Strategic issues in managing innovation’s fuzzy front‐end", European Journal of Innovation Management, Vol. 5 No. 1, pp. 27-39. https://doi.org/10.1108/14601060210415153
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited