An integrated approach towards product innovation in international manufacturing organisations
Abstract
Fast product innovation and creativity is driving the development strategies of most nations enjoying high economic growth. The diverse range of technological possibilities creates unprecedented change bringing both product and market uncertainty and as a consequence new challenges for organisations. To meet such challenges organisations need to engender both a responsive and an adaptable approach to market demands. The article provides an insight into the relationship between technological and organisational integration variables and the speed of new product development.
Keywords
Citation
Hardaker, G. (1998), "An integrated approach towards product innovation in international manufacturing organisations", European Journal of Innovation Management, Vol. 1 No. 2, pp. 67-73. https://doi.org/10.1108/14601069810217248
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited