Buyer/Seller Relationships in Japan and Germany: An Interaction Approach
Abstract
Looks at how Germany and Japan have achieved success in economic growth and new technology and in penetrating foreign markets. Examines the development and handling of buyer/seller relationships in both countries. Discusses four groups of variables: the approach environment; interaction parties; the interaction process; and the interaction atmosphere. Reveals that Japan places a great deal of importance on innovation in buyer/seller relationships, even more so than Germany.
Keywords
Citation
Campbell, N.C.G. (1985), "Buyer/Seller Relationships in Japan and Germany: An Interaction Approach", European Journal of Marketing, Vol. 19 No. 3, pp. 57-66. https://doi.org/10.1108/EUM0000000004745
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited