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Export Stimulation: A Segmentation Study of the Exporting Problems of Australian Manufacturing Firms

Nigel J. Barrett (The New South Wales institute of Technology, Australia)
Ian F. Wilkinson (The University of New South Wales, Australia)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 February 1985

700

Abstract

Looks at the importance of manufactured exports with regard to Australia's future economic progress. Identifies different types of manufacturing organizations in terms of their actual and perceived export‐related problems. Uses this as a basis for addressing the likely effects of export promotion and assistance schemes. Proposes that, by removing or minimizing these barriers, governments and other change agents can help stimulate export activities. Concludes that by implementing such a strategy there is likely to be development of a more cost‐effective export assistance policy.

Keywords

Citation

Barrett, N.J. and Wilkinson, I.F. (1985), "Export Stimulation: A Segmentation Study of the Exporting Problems of Australian Manufacturing Firms", European Journal of Marketing, Vol. 19 No. 2, pp. 53-72. https://doi.org/10.1108/EUM0000000004750

Publisher

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MCB UP Ltd

Copyright © 1985, MCB UP Limited

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