The Differential Method of Pricing
Alfred R. Oxenfeldt
(Columbia University, New York, USA)
520
Abstract
Looks at the differential method of pricing which arrives at a price by adding appropriate amounts to specific bases. Proposes that to realize the full benefits of such an approach price‐setters must have both intelligence and imagination as well as being aware of their industry's practices and traditions.
Keywords
Citation
Oxenfeldt, A.R. (1979), "The Differential Method of Pricing", European Journal of Marketing, Vol. 13 No. 4, pp. 199-212. https://doi.org/10.1108/EUM0000000004943
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited