Consumer Protection in China: The Current State of the Art
Suk‐ching Ho
(Department of Marketing and International Business, The Chinese University of Hong Kong)
Yat‐ming Sin
(Department of Marketing and International Business, The Chinese University of Hong Kong)
334
Abstract
A thriving consumer market is gradually emerging in China following the 1979 economic reform. In the pursuit of greater profits, malpractices on the part of the enterprises at the expense of the consumer are on the increase. An attempt is made to take an early glimpse into the current state of consumer protection, hitherto not an issue in this country.
Keywords
Citation
Ho, S. and Sin, Y. (1988), "Consumer Protection in China: The Current State of the Art", European Journal of Marketing, Vol. 22 No. 1, pp. 41-46. https://doi.org/10.1108/EUM0000000005266
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited