Front-of-package product labels: influences of varying nutritional food labels on parental decisions
Abstract
Purpose
This research aims to examine the effects of varying front-of-package (FOP) nutrition information type on parents' food product choices for children.
Design/methodology/approach
A 3(FOP nutrition information: nutrient specific system vs food group information system vs summary indicator system) × 3(Perceived healthiness of the product: high vs moderate vs low) mixed-design experiment and content analysis were conducted to test the hypotheses.
Findings
Findings suggest that summary indicator systems were effective in positively impacting parents' choices for healthier food options, however not as effective as food group information systems – which includes specific nutrient content claims complementing less familiar health nutrient symbols.
Originality/value
Implications for marketers, consumer welfare advocates and product brand managers are provided.
Keywords
Acknowledgements
Received 6 May 2013. Revised 17 July 2013. Accepted 24 July 2013.
Citation
Bui, M., D. Kaltcheva, V., Patino, A. and C. Leventhal, R. (2013), "Front-of-package product labels: influences of varying nutritional food labels on parental decisions", Journal of Product & Brand Management, Vol. 22 No. 5/6, pp. 352-361. https://doi.org/10.1108/JPBM-05-2013-0298
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited