Service-Dominant Logic
ISBN: 978-0-7656-2127-6, eISBN: 978-0-85724-728-5
Publication date: 10 November 2010
Citation
Vargo, S.L., Lusch, R.F., Archpru Akaka, M. and He, Y. (2010), "Service-Dominant Logic", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 125-167. https://doi.org/10.1108/S1548-6435(2009)0000006010
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited