INTEGRATING CORPORATE SOCIAL POLICY INTO STRATEGIC MANAGEMENT
Archie B. Carroll
(Professor of Management)
Frank Hoy
(Assistant Professor of Management, College of Business Administration, University of Georgia)
1136
Abstract
The 1960s saw the birth of corporate social responsibility. In the 1970s, companies focused on the management of social responsiveness. In the 1980s, corporations are grappling with the issue of making social responsibility a part of overall strategic management. The authors examine some of the ramifications of the search for a new definition of social responsibility.
Citation
Carroll, A.B. and Hoy, F. (1984), "INTEGRATING CORPORATE SOCIAL POLICY INTO STRATEGIC MANAGEMENT", Journal of Business Strategy, Vol. 4 No. 3, pp. 48-57. https://doi.org/10.1108/eb039031
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited