UNCERTAINTY:: THE NEW RULES FOR STRATEGY
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Abstract
Traditional valuation techniques totally ignore options, but there can be a Quantifiable value to what might happen.
Citation
Amram, M. and Kulatilaka, N. (1999), "UNCERTAINTY:: THE NEW RULES FOR STRATEGY", Journal of Business Strategy, Vol. 20 No. 3, pp. 25-29. https://doi.org/10.1108/eb040003
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited