STRATEGY INNOVATION TAKES IMAGINATION
1058
Abstract
Real strategy innovation comes from solving problems for customers in new ways.
Citation
Tucker, R.B. (2001), "STRATEGY INNOVATION TAKES IMAGINATION", Journal of Business Strategy, Vol. 22 No. 3, pp. 23-27. https://doi.org/10.1108/eb040168
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited