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Orientation Passport: using gamification to engage university students

Published:28 November 2011Publication History

ABSTRACT

Adding game elements to an application to motivate use and enhance the user experience is a growing trend known as gamification. This study explores the use of game achievements when applied to a mobile application designed to help new students at university. This paper describes the foundations of a design framework used to integrate game elements to Orientation Passport, a personalised orientation event application for smart phones. Orientation Passport utilises game achievements to present orientation information in an engaging way and to encourage use of the application. The system is explained in terms of the design framework, and the findings of a pilot study involving 26 new students are presented. This study contributes the foundations of a design framework for general gamified achievement design. It also suggests that added game elements can be enjoyable but can potentially encourage undesirable use by some, and aren't as enjoyable if not enforced properly by the technology. Consideration is also needed when enforcing stricter game rules as usability can be affected.

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      cover image ACM Other conferences
      OzCHI '11: Proceedings of the 23rd Australian Computer-Human Interaction Conference
      November 2011
      363 pages
      ISBN:9781450310901
      DOI:10.1145/2071536

      Copyright © 2011 ACM

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 28 November 2011

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