skip to main content
10.1145/2559636.2559683acmconferencesArticle/Chapter ViewAbstractPublication PageshriConference Proceedingsconference-collections
research-article

Marhaba, how may i help you?: effects of politeness and culture on robot acceptance and anthropomorphization

Published:03 March 2014Publication History

ABSTRACT

How do politeness strategies and cultural aspects affect robot acceptance and anthropomorphization across native speakers of English and Arabic? Previous work in cross-cultural HRI studies has mostly focused on Western and East Asian cultures. In contrast, Middle Eastern attitudes and perceptions of robot assistants are a barely researched topic. We investigated culture-specific determinants of robot acceptance and anthropomorphization by conducting a between-subjects study in Qatar. A total of 92 native speakers of either English or Arabic interacted with a receptionist robot in two different interaction tasks. We further manipulated the robot's verbal behavior in experimental sub-groups to explore different politeness strategies. Our results suggest that Arab participants perceived the robot more positively and anthropomorphized it more than English speaking participants. In addition, the use of positive politeness strategies and the change of interaction task had an effect on participants' HRI experience. Our findings complement the existing body of cross-cultural HRI research with a Middle Eastern perspective that will help to inform the design of robots intended for use in cross-cultural, multi-lingual settings.

References

  1. http://www.acapela-group.com/ -- accessed July 2013.Google ScholarGoogle Scholar
  2. C. Bartneck, T. Suzuki, T. Kanda, and T. Nomura. The influence of people's culture and prior experiences with aibo on their attitude towards robots. AI & Society -- The Journal of Human-Centred Systems, 21(1), 2006. Google ScholarGoogle ScholarDigital LibraryDigital Library
  3. P. Brown and S. C. Levinson. Politeness: Some Universals in Language Usage. Studies in Interactional Sociolinguistics. Cambridge University Press, 1987.Google ScholarGoogle ScholarCross RefCross Ref
  4. G. Echterhoff, E. T. Higgins, and J. M. Levine. Shared reality: Experiencing commonality with others' inner states about the world. Perspectives on Psychological Science, 4:496--521, 2009.Google ScholarGoogle ScholarCross RefCross Ref
  5. V. Evers, H. Maldonado, T. Brodecki, and P. Hinds. Relational vs. group self-construal: Untangling the role of national culture in HRI. In 3rd ACM/IEEE International Conference on Human-Robot Interaction, pages 255--262, 2008. Google ScholarGoogle ScholarDigital LibraryDigital Library
  6. F. Eyssel and D. Kuchenbrandt. Social categorization of social robots: anthropomorphism as a function of robot group membership. British Journal of Social Psychology, 51(4):724--731, 2011.Google ScholarGoogle ScholarCross RefCross Ref
  7. S. H. Farahat. Politeness Phenomena in Palestinian Arabic and Australian English: A Cross Cultural Study of Selected Contemporary Plays. Australian Catholic University, 2009.Google ScholarGoogle Scholar
  8. S. Fiske, J. Cuddy, and P. Glick. Universal dimensions of social cognition: warmth and competence. Trends in Cognitive Science, 11(2):77--82, 2006.Google ScholarGoogle ScholarCross RefCross Ref
  9. N. Fraser and G. Gilbert. Simulating speech systems. Computer Speech & Language, 5(1):81--99, 1991.Google ScholarGoogle ScholarCross RefCross Ref
  10. N. Haslam, P. Bain, S. Loughnan, and Y. Kashima. Attributing and denying humanness to others. European Review of Social Psychology, 19:55--85, 2008.Google ScholarGoogle ScholarCross RefCross Ref
  11. M. Makatchev, R. G. Simmons, M. Sakr, and M. Ziadee. Expressing ethnicity through behaviors of a robot character. In 8th ACM/IEEE International Conference on Human-Robot Interaction, pages 357--364, 2013. Google ScholarGoogle ScholarDigital LibraryDigital Library
  12. M. Mori. The Buddha in the Robot: A Robot Engineer's Thoughts on Science and Religion; trans. C. S. Terry. Kosei Publishing, Tokyo, {1981} 1999.Google ScholarGoogle Scholar
  13. R. Pishghadam and F. Saboori. Giving directions: A cross-cultural comparison of l1 and l2 strategies. Language, Literature, and Cultural Studies, 4(2):265--280, 2011.Google ScholarGoogle Scholar
  14. P. P. Rau, Y. Li, and D. Li. Effects of communication style and culture on ability to accept recommendations from robots. Computers in Human Behavior, 25(2):587--595, 2009. Google ScholarGoogle ScholarDigital LibraryDigital Library
  15. L. Riek, N. Mavridis, S. Antali, N. Darmaki, Z. Ahmed, M. Al-Neyadi, and A. Alketheri. Ibn sina steps out: Exploring arabic attitudes toward humanoid robots. In Proceedings of the 2nd International Symposium on New Frontiers in Human-Robot Interaction, 2010.Google ScholarGoogle Scholar
  16. M. Salem, F. Eyssel, K. Rohlfing, S. Kopp, and F. Joublin. To err is human(-like): Effects of robot gesture on perceived anthropomorphism and likability. International Journal of Social Robotics, pages 1--11, 2013.Google ScholarGoogle ScholarCross RefCross Ref
  17. R. Simmons, M. Makatchev, R. Kirby, M. Lee, I. Fanaswala, B. Browning, J. Forlizzi, and M. Sakr. Believable robot characters. AI Magazine, 32(4):39--52, 2011.Google ScholarGoogle ScholarDigital LibraryDigital Library
  18. H. Tajfel, M. Billig, R. Bundy, and C. Flament. Social categorization and intergroup behaviour. European Journal of Social Psychology, 1(2):149--178, 1971.Google ScholarGoogle ScholarCross RefCross Ref
  19. A. Tawalbeh and E. Al-Oqaily. In-directness and politeness in american english and saudi arabic requests: A cross-cultural comparison. Asian Social Science, 8(10):85--98, 2012.Google ScholarGoogle ScholarCross RefCross Ref
  20. E. Würtz. Intercultural communication on web sites: A cross-cultural analysis of web sites from high-context cultures and low-context cultures. Journal of Computer-Mediated Communication, 11(1):274--299, 2005.Google ScholarGoogle ScholarCross RefCross Ref

Index Terms

  1. Marhaba, how may i help you?: effects of politeness and culture on robot acceptance and anthropomorphization

      Recommendations

      Comments

      Login options

      Check if you have access through your login credentials or your institution to get full access on this article.

      Sign in
      • Published in

        cover image ACM Conferences
        HRI '14: Proceedings of the 2014 ACM/IEEE international conference on Human-robot interaction
        March 2014
        538 pages
        ISBN:9781450326582
        DOI:10.1145/2559636

        Copyright © 2014 ACM

        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

        Publisher

        Association for Computing Machinery

        New York, NY, United States

        Publication History

        • Published: 3 March 2014

        Permissions

        Request permissions about this article.

        Request Permissions

        Check for updates

        Qualifiers

        • research-article

        Acceptance Rates

        HRI '14 Paper Acceptance Rate32of132submissions,24%Overall Acceptance Rate242of1,000submissions,24%

      PDF Format

      View or Download as a PDF file.

      PDF

      eReader

      View online with eReader.

      eReader