David Lal
ABSTRACT
The primary aim of this research identifies four important determinants influencing the purchasing intentions for organically produced foods from extant research, with a view to understanding relational significance between these key determinants and those buyers from the cities of Bengaluru and Chennai in India. Four hypothesis were developed and subsequently tested, with a final sample of 870 respondents. Multiple regression analysis indicated that the determinants of: food quality, convenience and price, and supporting local farmers had a significant influence on consumer purchase intentions. However, supporting local farmers had a negative significance. Furthermore, animal welfare had no significant relationship with purchase intention. Results also alluded to a distinct need for the Indian government, strategists, farmers, and marketing professionals - to focus more attention on the benefits of organically produced foods in order to rapidly grow this important market.
- Agmarc. (2013), "Organic food trends profile -- a study by World Organic Agriculture 2012", retrieved from: http://www.agmrc.org/markets__industries/food/organic-food-trends-profile/ (accessed 31st January 2018).Google Scholar
- Aschemann-Witzsel, J., Maroscheck, N. and Hamm, U. (2013), "Are organic consumers preferring or avoiding foods with nutrition and health claims", Food Quality and Preference, Vol.30, No. 3, pp. 68--76.Google ScholarCross Ref
- Pomsanam, P., Napompech, K. and Suwanmaneepong, S. (2014), "Factors driving Thai consumers' intention to purchase organic foods", Asian Journal of Scientific Research, Vol. 7 No. 4, pp. 434--446.Google ScholarCross Ref
- Zakowska-Biemans, S. (2005), "Report on organic markets in Central and Eastern European EU new member states within the 5th FP project further development of organic farming policy in Europe with particular emphasis on EU enlargement", QLK5-2002-00917, Unpublished, SGGW. Warsaw, Poland.Google Scholar
- Basha, M.B., and Lal, D. (2019, forthcoming) "Indian consumers' attitudes towards purchasing organically produced foods: An empirical study", Journal of Cleaner Production.Google ScholarCross Ref
- Husic-Mehmedovic, M., Arslanagic-Kalajdzic, M., Kadic-Maglajlic, S. and Vajnberger, Z. (2017), "Live, Eat, Love: life equilibrium as a driver of organic food purchase", British Food Journal, Vol. 119 No. 7, pp. 1410--1422, (accessed 16 February 2018).Google ScholarCross Ref
- Chung-Hui, T. (2016), "The effect of price discounts on green consumerism behavioural intentions", Journal of Consumer Behaviour, Vol. 15 No. 4, pp. 325--334.Google ScholarCross Ref
- United Nations. (2016), "The World Cities in 2016" (PDF), United Nations Report, October 2016, p. 4--7. (Accessed on 18 November 2018).Google Scholar
- Narayanaswamy, V. and Stone, L. (2007), "From cleaner production to sustainable production and consumption in Australia and New Zealand: Achievements, challenges and opportunities", Journal of Cleaner Production, Vol. 15 No. 8-9, pp. 711--715.Google ScholarCross Ref
- Kesse-Guyot, E., Péneau, S., Méjean, C., De Edeleny, F.S., Galan, P., Hercberg, S. and Lairon, D. (2013), "Profiles of organic food consumers in a large sample of French adults: Results from the Nutrient-Santé cohort study", PLoS ONE, Vol. 8 No. 10, pp. 1--13.Google ScholarCross Ref
- Hamzaoui-Essoussi, L. and Zahaf, M. (2009), "Exploring the decision-making process of Canadian organic food consumers: Motivations and trust issues", Qualitative Market Research: An International Journal, Vol. 12 No. 4, pp. 443--459.Google ScholarCross Ref
- Pugliese, P., Zanasi, C., Atallah, O. and Cosimo, R. (2013), "Investigating the interaction between organic and local foods in the Mediterranean: The Lebanese organic consumer's perspective", Food Policy, Vol. 39, pp. 1--12.Google ScholarCross Ref
- Cronbach, L. J. (1951), "Coefficient alpha and the internal structure of tests", Psychometrika, Vol. 16 No. 3, pp. 297--334.Google ScholarCross Ref
- Pallant, J. (2001), The SPSS survival manual: A step-by-step guide to data analysis using SPSS for Windows (version 10), St Leonards, NSW: Allen & Unwin.Google Scholar
- Basha, M.B., Mason, C., Shamsudin, M.F., Hussain, H. I., and Salem, M. B. (2015). Consumers attitude towards organic food. Procedia Economics and Finance, Vol. 3, pp. 444--452Google ScholarCross Ref
- Basha, M. B., Mason, C., & Shamsudin, M. F. (2015). Consumers Attitude Towards Organic Food. International Accounting and Business Conference, 31, 444--452.Google Scholar
- Shamsudin, M. F., Basha, M. B., Mason, C., Hussain, H. I., & Salem, M. A. (2018). Environmental concern towards purchase intention of organic food product. National academy of managerial staff of culture and arts herals, (1), 938--942.Google Scholar
Index Terms
- Indian Consumer Buying Behaviour towards Organic Foods: Empirical Evidence
Recommendations
Mode comparison study on willingness to buy and willingness to pay for organic foods: paper-and-pencil versus computerized questionnaire
This contribution looks into the survey mode effect using a randomized trial comparing data from paper-and-pencil and computerized web questionnaire concerning the willingness to buy (WTB) and the willingness to pay (WTP) for two food products certified ...
Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation
Highlights- How do e-commerce platform characteristics and organic foods characteristics affect continuous purchase intention?
AbstractE-commerce has brought new opportunities to expand sales channels for fresh products. However, China’s fresh food e-commerce platforms currently have a low repurchase rate among consumers and face operating losses or bankruptcy. ...
Shopping Behavior and Consumer Preference for Store Price Format: Why "Large Basket" Shoppers Prefer EDLP
<P>In recent years, the supermarket industry has become increasingly competitive. One outcome has been the proliferation of a variety of pricing formats, and considerable debate among academics and practitioners about how these formats affect consumers' ...
Comments