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Index Terms
- Knowledge-sharing and influence in online social networks via viral marketing
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Social Network Monetization via Sponsored Viral Marketing
SIGMETRICS '15: Proceedings of the 2015 ACM SIGMETRICS International Conference on Measurement and Modeling of Computer SystemsViral marketing is a powerful tool for online advertising and sales because it exploits the influence people have on one another. While this marketing technique has been beneficial for advertisers, it has not been shown how the social network providers ...
Social Network Monetization via Sponsored Viral Marketing
Performance evaluation reviewViral marketing is a powerful tool for online advertising and sales because it exploits the influence people have on one another. While this marketing technique has been beneficial for advertisers, it has not been shown how the social network providers ...
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