Daniel Rosenberg
Abstract
As I have followed the ongoing discussion in our field about usability ROI, I have consistently had the feeling that this debate is taking place on a different planet than the one I am familiar with. From my perspective, as an executive overseeing the user experience (UE) group at the world's second largest software company, much of this debate is based on misconceptions. As I stated in a recent talk at Xerox PARC hosted by BayCHI [7], in my 20 plus years of experience, I have never been asked to produce an ROI analysis.
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Digital Library
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Index Terms
- The myths of usability ROI
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