Avi Goldfarb
Abstract
Studying how privacy regulation might impact economic activity on the advertising-supported Internet.
- Goldfarb, A. and Tucker, C. Online display advertising: Targeting and obtrusiveness. Marketing Science. Forthcoming. Google Scholar
Digital Library
- Goldfarb, A. and Tucker, C. Privacy regulation and online advertising. Management Science 57, 1 (Jan. 2011), 57--71. Google ScholarDigital Library
Index Terms
- Online advertising, behavioral targeting, and privacy
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