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User-level sentiment analysis incorporating social networks

Published:21 August 2011Publication History

ABSTRACT

We show that information about social relationships can be used to improve user-level sentiment analysis. The main motivation behind our approach is that users that are somehow "connected" may be more likely to hold similar opinions; therefore, relationship information can complement what we can extract about a user's viewpoints from their utterances. Employing Twitter as a source for our experimental data, and working within a semi-supervised framework, we propose models that are induced either from the Twitter follower/followee network or from the network in Twitter formed by users referring to each other using "@" mentions. Our transductive learning results reveal that incorporating social-network information can indeed lead to statistically significant sentiment classification improvements over the performance of an approach based on Support Vector Machines having access only to textual features.

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          • Published in

            cover image ACM Conferences
            KDD '11: Proceedings of the 17th ACM SIGKDD international conference on Knowledge discovery and data mining
            August 2011
            1446 pages
            ISBN:9781450308137
            DOI:10.1145/2020408

            Copyright © 2011 ACM

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            • Published: 21 August 2011

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