Yoram Bachrach
ABSTRACT
We show how users' activity on Facebook relates to their personality, as measured by the standard Five Factor Model. Our dataset consists of the personality profiles and Facebook profile data of 180,000 users. We examine correlations between users' personality and the properties of their Facebook profiles such as the size and density of their friendship network, number uploaded photos, number of events attended, number of group memberships, and number of times user has been tagged in photos. Our results show significant relationships between personality traits and various features of Facebook profiles. We then show how multivariate regression allows prediction of the personality traits of an individual user given their Facebook profile. The best accuracy of such predictions is achieved for Extraversion and Neuroticism, the lowest accuracy is obtained for Agreeableness, with Openness and Conscientiousness lying in the middle.
- Facebook f8: Redesigning and hitting 800 million users. LA Times, September 2011.Google Scholar
- Y. Amichai-Hamburger and G. Vinitzky. Social network use and personality. Computers in Human Behavior, 26(6):1289--1295, 2010. Google ScholarDigital Library
- M.D. Back, J. M. Stopfer, S. Vazire, S. Gaddis, S. C. Schmukle, B. Egloff, and S. D. Gosling. Facebook profiles reflect actual personality, not self-idealization. Psychological Science, 21(3):372, 2010.Google ScholarCross Ref
- M.R. Barrick and M. K. Mount. The big five personality dimensions and job performance: a meta-analysis. Personnel psychology, 44(1):1--26, 1991.Google ScholarCross Ref
- C.M. Bishop and SpringerLink (Service en ligne). Pattern recognition and machine learning, volume 4. springer New York, 2006. Google ScholarDigital Library
- D. Byrne, W. Griffitt, and D. Stefaniak. Attraction and similarity of personality characteristics. Journal of Personality and Social Psychology, 5(1):82, 1967.Google ScholarCross Ref
- T. Correa, A. W. Hinsley, and H. G. De Zuniga. Who interacts on the web?: The intersection of users' personality and social media use. Computers in Human Behavior, 26(2):247--253, 2010. Google ScholarDigital Library
- P.T. Costa Jr and R. R. McCrae. Neo personality inventory--revised (neo-pi-r) and neo five-factor inventory (neo-ffi) professional manual. Odessa, FL: Psychological Assessment Resources, 1992.Google Scholar
- D.C. Evans, S. D. Gosling, and A. Carroll. What elements of an online social networking profile predict target-rater agreement in personality impressions. In Proceedings of the International Conference on Weblogs and Social Media, pages 1--6, 2008.Google Scholar
- A. Finder. For some, online persona undermines a résumé. New York Times, 11, 2006.Google Scholar
- J. Golbeck, C. Robles, and K. Turner. Predicting personality with social media. In CHI, pages 253--262, 2011. Google ScholarDigital Library
- L.R. Goldberg. The structure of phenotypic personality traits. American psychologist, 48(1):26, 1993.Google ScholarCross Ref
- L.R. Goldberg. A broad-bandwidth, public domain, personality inventory measuring the lower-level facets of several five-factor models. Personality psychology in Europe, 7:7--28, 1999.Google Scholar
- L.R. Goldberg, J. A. Johnson, H. W. Eber, R. Hogan, M. C. Ashton, C. R. Cloninger, and H. G. Gough. The international personality item pool and the future of public-domain personality measures. Journal of Research in Personality, 40(1):84--96, 2006.Google ScholarCross Ref
- S.D. Gosling, A. A. Augustine, S. Vazire, N. Holtzman, and S. Gaddis. Manifestations of personality in online social networks: Self-reported facebook-related behaviors and observable profile information. Cyberpsychology, Behavior, and Social Networking, 2011.Google Scholar
- S.D. Gosling, S. Gaddis, and S. Vazire. Personality impressions based on facebook profiles. 2007.Google Scholar
- G. Holmes, A. Donkin, and I. H. Witten. Weka: A machine learning workbench. In Intelligent Information Systems, 1994. Proceedings of the 1994 Second Australian and New Zealand Conference on, pages 357--361. Ieee, 1994.Google ScholarCross Ref
- T.A. Judge, C. A. Higgins, C. J. Thoresen, and M. R. Barrick. The big five personality traits, general mental ability, and career success across the life span. Personnel psychology, 52(3):621--652, 1999.Google ScholarCross Ref
- E.L. Kelly and J. J. Conley. Personality and compatibility: A prospective analysis of marital stability and marital satisfaction. Journal of Personality and Social Psychology, 52(1):27, 1987.Google ScholarCross Ref
- D.J. Ozer and V. Benet-Martinez. Personality and the prediction of consequential outcomes. Annu. Rev. Psychol., 57:401--421, 2006.Google ScholarCross Ref
- C. Ross, E. S. Orr, M. Sisic, J. M. Arseneault, M. G. Simmering, and R. R. Orr. Personality and motivations associated with facebook use. Computers in Human Behavior, 25(2):578--586, 2009. Google ScholarDigital Library
- M.T. Russell, D. L. Karol, Institute for Personality, and Ability Testing. The 16PF fifth edition administrator's manual. Institute for Personality and Ability Testing Champaign, IL, 1994.Google Scholar
- T. Ryan and S. Xenos. Who uses facebook? an investigation into the relationship between the big five, shyness, narcissism, loneliness, and facebook usage. Computers in Human Behavior, 2011. Google ScholarCross Ref
- R.P. Tett, D. N. Jackson, and M. Rothstein. Personality measures as predictors of job performance: a meta-analytic review. Personnel psychology, 44(4):703--742, 1991.Google ScholarCross Ref
- E.C. Tupes and R. E. Christal. Recurrent personality factors based on trait ratings. Journal of Personality, 60(2):225--251, 1992.Google ScholarCross Ref
- S. Zhao, S. Grasmuck, and J. Martin. Identity construction on facebook: Digital empowerment in anchored relationships. Computers in Human Behavior, 24(5):1816--1836, 2008. Google ScholarDigital Library
- B. Zhong, M. Hardin, and T. Sun. Less effortful thinking leads to more social networking? the associations between the use of social network sites and personality traits. Computers in Human Behavior, 2011. Google ScholarDigital Library
Index Terms
- Personality and patterns of Facebook usage
Recommendations
The personality of popular facebook users
CSCW '12: Proceedings of the ACM 2012 conference on Computer Supported Cooperative WorkWe study the relationship between Facebook popularity (number of contacts) and personality traits on a large number of subjects. We test to which extent two prevalent viewpoints hold. That is, popular users (those with many social contacts) are the ones ...
Predicting personality with social media
CHI EA '11: CHI '11 Extended Abstracts on Human Factors in Computing SystemsSocial media is a place where users present themselves to the world, revealing personal details and insights into their lives. We are beginning to understand how some of this information can be utilized to improve the users' experiences with interfaces ...
Predicting Dark Triad Personality Traits from Twitter Usage and a Linguistic Analysis of Tweets
ICMLA '12: Proceedings of the 2012 11th International Conference on Machine Learning and Applications - Volume 02Social media sites are now the most popular destination for Internet users, providing social scientists with a great opportunity to understand online behaviour. There are a growing number of research papers related to social media, a small number of ...
Comments