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What's up with whatsapp?: comparing mobile instant messaging behaviors with traditional SMS

Published:27 August 2013Publication History

ABSTRACT

With the advent of instant mobile messaging applications, traditional SMS is in danger of loosing it's reign as the king of mobile messaging. Applications like WhatsApp allow mobile users to send real-time text messages to individuals or groups of friends at no cost. While there is a vast body of research on traditional text messaging practices, little is understood about how and why people have adopted and appropriated instant mobile messaging applications. The goal of this work is to provide a deeper understanding of the motives and perceptions of a popular mobile messaging application called WhatsApp and to learn more about what this service offers above and beyond traditional SMS. To this end, we present insights from two studies an interview study and a large-scale survey highlighting that while WhatsApp offers benefits such as cost, sense of community and immediacy, SMS is still considered a more reliable, privacy preserving technology for mobile communication.

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      cover image ACM Conferences
      MobileHCI '13: Proceedings of the 15th international conference on Human-computer interaction with mobile devices and services
      August 2013
      662 pages
      ISBN:9781450322737
      DOI:10.1145/2493190

      Copyright © 2013 ACM

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 27 August 2013

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      MobileHCI '13 Paper Acceptance Rate53of238submissions,22%Overall Acceptance Rate202of906submissions,22%

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