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The power of social media analytics

Published:01 June 2014Publication History
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Abstract

How to use, and influence, consumer social communications to improve business performance, reputation, and profit.

References

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  • Published in

    cover image Communications of the ACM
    Communications of the ACM  Volume 57, Issue 6
    June 2014
    103 pages
    ISSN:0001-0782
    EISSN:1557-7317
    DOI:10.1145/2602695
    • Editor:
    • Moshe Y. Vardi
    Issue’s Table of Contents

    Copyright © 2014 ACM

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    New York, NY, United States

    Publication History

    • Published: 1 June 2014

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