Hendrik Müller
ABSTRACT
Online surveys are widely used in human-computer interaction (HCI) to gather feedback and measure satisfaction; at a glance many tools are available and the cost of conducting surveys appears low. However, there is a wide gap between quick-and-dirty surveys, and surveys that are properly planned, constructed, and analyzed. This course examines survey research approaches that meet HCI goals, selecting the appropriate sampling method, questionnaire design best practices, identifying and avoiding common survey biases, and questionnaire evaluation. Attendees will gain an appreciation for the breadth and depth of surveys in HCI, combined with keys to conducting valid, reliable, and impactful survey research themselves.
- Couper, M. P. Designing Effective Web Surveys, 1st ed. Cambridge University Press, New York, NY, USA, 2008. Google Scholar
Digital Library
- Groves, R., Fowler, F., Couper, M., Lepkowski, J., Singer, E., and Tourangeau, R. Survey Methodology, 2nd Edition. Wiley Series in Survey Methodology. John Wiley & Sons, Hoboken, NJ, USA, 2011.Google Scholar
- Marsden, P., and Wright, J. Handbook of Survey Research. Emerald Group Publishing, Bingley, UK, 2010.Google Scholar
- Müller, H., Sedley, A., and Ferrall-Nunge, E. Survey research in HCI. In Ways of Knowing in HCI, J. Olson and W. Kellogg, Eds. Springer, New York, NY, USA, 2014, 229--266.Google ScholarCross Ref
- Tourangeau, R., Rips, L., and Rasinski, K. The Psychology of Survey Response. Cambridge University Press, Cambridge, UK, 2000.Google ScholarCross Ref
Index Terms
- Designing Surveys for HCI Research
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