Abstract
Online group-buying business has existed in American and European online marketplaces since the late 1990s. Consumers with similar purchase interests are congregated on group-buying websites to obtain group discounts. In the last decade, group-buying business models have evolved to adapt to consumer needs, and a number of studies have offered several insights into how to improve online group-buying. This paper begins with a description of the global development of group-buying websites and an overview of the group-buying business models. Next, it provides a comprehensive overview of the existing literature in the online group-buying research field. Building on this review, the paper presents a meta-theoretical framework toward the sustainability of group-buying and provides research directions to guide future studies on online group-buying.
- Analysys, (2010). "Chinese Group-buying transaction will reach 0.98 billion," available at http://www.analysys.com.cn/cache/1194/87542.html.Google Scholar
- Anand, K.S., and Aron, R. (2003). "Group Buying on the Web: A Comparison of Price-Discovery Mechanisms," Management Science (49), pp. 1546--1562. Google ScholarDigital Library
- Arrington, M. (2010a). "Copy/Paste Innovation: Groupon Gets Cloned in Russia and China," available at http://techcrunch.com/2010/04/04/cut-paste-innovation-groupon-gets-cloned-in-russia/.Google Scholar
- Arrington, M. (2010b). "Groupon Invades Europe with Acquisition of Citydeal," available at http://techcrunch.com/2010/05/16/groupon-invades-europe-with-acquisition-of-citydeal/.Google Scholar
- Boon, E. (2013). "A Qualitative Study of Consumer-Generated Videos about Daily Deal Web sites," Psychology & Marketing, Vol. 30, No. 10, pp. 843--849.Google ScholarCross Ref
- Breban, S., and Vassileva, J. (2001). "Long-Term Coalitions for the Electronic Marketplace," Spencer, B. (Ed.), Proceedings of the E-Commerce Applications Workshop, Canadian AI Conference, Ottawa, pp. 6--12.Google Scholar
- Breban, S., and Vassileva, J. (2002a). "Using Inter-Agent Trust Relationships for Efficient Coalition Formation," Cohen, R., and Spencer, B. (Eds.), Proceedings of the 13th Canadian Conference on AI, Calgary, pp. 28--30. Google ScholarDigital Library
- Breban, S., and Vassileva, J. (2002b). "A Coalition Formation Mechanism Based on Inter-Agent Trust Relationships," Johnson, L., and Castelfranchi, C. (Eds.), Proceedings of the First Conference on Autonomous Agents and Multi-Agent Systems, Bologna, pp. 17--19. Google ScholarDigital Library
- Chen, C.P. (2012a). "Online Group Buying Behavior in CC2B e-Commerce: Understanding Consumer Motivations," Journal of Internet Commerce, Vol. 11, No. 3, pp. 254--270.Google ScholarCross Ref
- Chen, T. (2012b). "Towards convenient customer-driven group-buying: an intelligent centralised P2P system," International Journal of Technology Intelligence and Planning, Vol. 8, No. 1, pp. 16--3Google ScholarDigital Library
- Chen, J., Chen, X., Kauffman, R. J., and Song, X. (2006). "Cooperation in Group-Buying Auctions," Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS). Google ScholarDigital Library
- Chen, J., Chen, X., Kauffman, R. J., and Song, X. (2009). "Should We Collude? Analyzing the Benefits of Bidder Cooperation in Online Group-buying Auctions," Electronic Commerce Research and Applications, Vol.8, No.4, pp. 191--202. Google ScholarDigital Library
- Chen, J., Chen, X., and Song, X. (2002). "Bidder's Strategy under Group-buying Auctions on the Internet," IEEE Transaction on Systems, Man and Cybernetics: Part A, Vol.32, No.6, pp. 680--690. Google ScholarDigital Library
- Chen, J., Chen, X., and Song X. (2007). "Comparison of the Group-buying Auction and the Fixed-pricing Mechanism," Decision Support System, Vol.43, No.2, pp. 445--459. Google ScholarDigital Library
- Chen, J., Guan, L., and Cai, X. (2012). "Analysis on buyers' cooperative strategy under group-buying price mechanism," Journal of Industrial and management Optimization, Vol. 9, No. 2, pp.291--304.Google ScholarCross Ref
- Chen, J., Kauffman, R. J., Liu, Y., and Song, X. (2010). "Segmenting Uncertain Demand in Group-buying Auctions," Electronic Commerce Research Application, Vol.9, No.2, pp. 126--147. Google ScholarDigital Library
- Chen, J., Liu, Y., and Song, X. (2004), "Group-buying Online Auction and Optimal Inventory Policy in Uncertain Market," Journal of Systems Science and Systems Engineering, Vol.13, No.2, pp. 202--218.Google ScholarCross Ref
- Cheng, H.-H., and Huang, S.-W. (2013). "Exploring antecedents and consequence of online group-buying intention: An extended perspective on theory of planned behavior," International Journal of Information Management, Vol. 33, No. 1, pp. 185--198.Google ScholarCross Ref
- Cheng, S.-Y., Tsai, M.-T., Cheng, N.-C., and Chen, K.-S. (2012). "Predicting intention to purchase on group buying website in Taiwan," Online Information Review, Vol. 36, No. 5, pp. 698--712.Google ScholarCross Ref
- Coulter, K.S., and Roggeveen, A. (2012). "Deal or no deal?: How number of buyers, purchase limit, and time-to-expiration impact purchase decisions on group buying websites," Journal of Research in Interactive Marketing, Vol. 6, No. 2, pp. 78--95.Google ScholarCross Ref
- Dholakia, U.M. (2010) How effective are Groupon promotions for businesses? SSRN eLibrary. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1696327. Accessed 2013-08-01.Google Scholar
- Dholakia, U.M. (2011) What makes Groupon promotions profitable for businesses? SSRN eLibrary. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1790414. Accessed 2013-08-01.Google Scholar
- Dholakia, U.M. (2012) How Businesses Fare with Daily Deals as They Gain Experience: A Multi-Time Period Study of Daily Deal Performance. SSRN eLibrary. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2091655. Accessed 2013-08-01.Google Scholar
- Dholakia, U.M., and Kimes, S.E. (2011) Daily deal fatigue or unabated enthusiasm? A study of consumer perceptions of daily deal promotions. SSRN eLibrary. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1925865. Accessed 2013-08-01.Google Scholar
- Dholakia UM, Tsabar, G (2011) A Startup's Experience with Running a Groupon Promotion. SSRN eLibrary. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1828003. Accessed 2013-08-01.Google Scholar
- Farahat, A., Ahmed, N.K., and Dholakia, U. (2012). "Does a Daily Deal Promotion Signal a Distressed Business? An Empirical Investigation of Small Business Survival," SSRN eLibrary. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2171901. Accessed 2013-08-01.Google Scholar
- Gan, X., and Zhao, M. (2012). "Signaling Effects of Daily Deal Promotions," SSRN eLibrary. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2174765. Accessed 2013-08-01.Google Scholar
- Hyodo, M., Mastuo, T., and Ito, T. (2003). "An Optimal Coalition Formation among Buyer Agents Based on a Genetic Algorithm," Chung, P.W.H., Hinde, C.J., Ali, M. (Eds.), Industrial & Engineering Applications of Artificial Intelligence and Expert Systems (IEA/AIE-2003), pp. 759--767. Google ScholarDigital Library
- Ito, T., Ochi, H., and Shintani, T. (2002a). "A Cooperative Exchanging Mechanism among Seller Agents for Group-based Sales," Electronic Commerce Research and Applications, Vol. 1, No. 2, pp. 138--149.Google ScholarCross Ref
- Ito, T., Ochi, H., and Shintani, T. (2002b). "A Group Buy Protocol Based on Coalition Formation for Agent-mediated E-Commence," International Journal of Computer & Information Science (IJCIS).Google Scholar
- Kauffman, R. J., Lai, H., and Ho, C.-T. (2010a). "Incentive Mechanisms, Fairness and Participation in Online Group-buying Auctions," Electronic Commerce Research and Applications, Vol. 9, No. 3, pp. 249--262. Google ScholarDigital Library
- Kauffman, R. J., Lai, H., Lin, H.-C. (2010b). "Consumer Adoption of Group-buying Auctions: An Experimental Study," Journal of Information Technology and Management, Vol. 11, No. 4, pp. 191--211. Google ScholarDigital Library
- Kauffman, R. J., and Wang, B. (2001). "New Buyers' Arrival under Dynamic Pricing Market Microstructure: The Case of Group-Buying Discounts of the Internet," Journal of Management Information Systems, Vol. 18, No. 2, pp. 157--188. Google ScholarDigital Library
- Kauffman, R. J., and Wang, B. (2002). "Bid Together, Buy Together: On the Efficacy of Group-Buying Business Models in Internet-based Selling," Lowry, P.B., Cherrington, J.O., and Watson, P.R. (Eds.), Handbook of Electronic Commerce in Business Society, CRC Press, Boca Raton, FL, pp. 1--44.Google Scholar
- Kim, B.-C., Lee, J., and Park, H. (2013). "What Dynamic Platform Competition in a Two-Sided Market: Evidence from the Online Daily Deals Promotion Industry," SSRN eLibrary. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2164341. Accessed 2013-08-01.Google Scholar
- Kincaid, J. (2010). "Peixe Urbano: Brazil Gets a Groupon-Like Deal Site," available at http://techcrunch.com/2010/03/30/peixe-urbano-brazil-gets-a-groupon-like-deal-site/.Google Scholar
- Krasnova, H., Veltri, N., Spengler, K., and Gunther, O. (2013). "Deal of the day" platforms: What drives consumer loyalty?" Business & Information Systems Engineering, Vol. 5, No. 3, pp. 165--177.Google ScholarCross Ref
- Ku, E.C.S. (2012). "Beyond price: How does trust encourage online group's buying intention?," Internet Research, Vol. 22, No. 5, pp. 569--590.Google ScholarCross Ref
- Lai, H., and Zhuang, Y.-T. (2004). "Comparing the Performance of Group Buying Models with Different Incentive Mechanisms," Proceedings of the Third Workshop on e-Business, pp. 1--12.Google Scholar
- Lai, H., and Zhuang, Y.-T. (2006). "Comparing the Performance of Group-Buying Models-Time Based vs. Quantity Based Extra Incentives," Proceedings of the Fourth Workshop on Knowledge Economy and Electronic Commerce, pp. 81--90.Google Scholar
- Lai, M., and Su, C.C. (2007). "An Empirical Test of the Effectiveness of Communication Source: A Case of Group Buy," Proceedings of the 13th Asia Pacific Management Conference, Melbourne, Australia, pp. 1263--1269.Google Scholar
- Lee, Y.K., Kim, S.W., Ko, M.J., and Park, S.E. (2002). "Pricing Agents for a Group Buying System," Shafazand, M.H. and Tjoa, A. M. (Eds.), EurAsia-ICT, pp. 693--700. Google ScholarDigital Library
- Lee, J.-S., and Lin, K.-S. (2013). "An innovative electronic group-buying system for mobile commerce," Electronic Commerce Research and Applications, Vol. 12, No. 1, pp. 1--13. Google ScholarDigital Library
- Leidner, D., and Kayworth, T. (2006). "A Review of Culture in Information Systems Research: Toward a Theory of Information Technology Culture Conflict," MIS Quarterly, Vol. 30, No. 2, pp. 357--399. Google ScholarDigital Library
- Li, C., Chawla, S., Rajan, U., and Sycara, K. (2004). "Mechanism Design for Coalition Formation and Cost Sharing in Group-buying Markets," Electronic Commerce Research and Applications, Vol. 3, No. 4, pp. 341--354.Google ScholarCross Ref
- Li, C., Sycara, K., and Scheller-Wolf, A. (2010). "Combinatorial Coalition Formation for Multi-item Group-buying with Heterogeneous Customers," Decision Support Systems, Vol. 49, No. 1, pp. 1--13. Google ScholarDigital Library
- Li, X., and Wu, L. (2013). "Measuring effects of observational learning and social-network word-of-mouth (WOM) on the sales of daily-deal vouchers," Proceedings of 46th Hawaii International Conference on System Sciences, Wailea, HI, USA. Google ScholarDigital Library
- Liu, Y., and Sutanto, J. (2012). "Buyers' purchasing time and herd behavior on deal-of-the-day group-buying websites," Electronic Markets, Vol. 22, No. 2, pp. 83--93.Google ScholarCross Ref
- Mastuo, T. (2009). "A Reassuring Mechanism Design for Traders in Electronic Group Buying," Applied Artificial Intelligence, Vol. 23, No. 1, pp. 1--15. Google ScholarDigital Library
- Mastuo, T., and Ito, T. (2002). "A Decision Support System for Group Buying based on Buyers' Preferences in Electronic Commerce," Eleventh World Wide Web International Conference (www2002), pp 84--89.Google Scholar
- Mastuo, T., and Ito, T. (2004). "A Group Formation Support System Based on Substitute Goods in Group Buying," Systems and Computers in Japan, Vol. 35, No. 10, pp. 23--31. Google ScholarDigital Library
- Parsons, A., Ballantine, P., Ali, A., and Grey, H. (2013). "Deal is on! Why people buy from daily deal websites," Journal of Retailing and Consumer Services, in press.Google Scholar
- Pentina, I., and Taylor, D.G. (2013). "Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?" Journal of Interactive Advertising, Vol. 13, No. 2, pp. 67--75.Google ScholarCross Ref
- Rogers, E. M. (1995). Diffusion of Innovations, 4th edition. The Free Press, New York.Google Scholar
- Sharif-Paghaleh, H. (2009). "Analysis of the Waiting Time effects on the Financial Return and the order fulfillment in web-based group buying mechanisms," IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology-Workshops. Google ScholarDigital Library
- Sheu, J-J., Chang, Y-W., and Chu, K-T. (2008). "Applying decision tree data mining for online group buying consumers' behavior," International Journal of Electronic Customer Relationship Management, Vol. 2, No. 2, pp.140--157.Google ScholarCross Ref
- Shiau, W.-L., and Luo, M.M. (2012). "Factors affecting online group buying intention and satisfaction: A social exchange theory perspective," Computers in Human Behavior, Vol. 28, No. 6, pp. 2431--2444. Google ScholarDigital Library
- Shivendu, S., and Zhang, Z. (2012). "Deal or No Deal? Advertizing and Sampling Effects on Two-Sided Daily Deal Platforms," SSRN eLibrary. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2245948. Accessed 2013-08-01.Google Scholar
- Sutherland, Brooke (2010). "It's a half-price kind of world: Millions of bargain hunters flock to online coupon sites like Groupon.com for deep discounts in everything from haircuts to meals", McClatchy-Tribune Business News, Washington: August 7, 2010.Google Scholar
- Tan, C. H., Goh, K. Y., and Teo, H. H. (2007). "An Investigation of Online Group-Buying Institution and Buyer Behavior," Proceeding of the 12th International Conference on Human-Computer Interaction (ICHCI), Beijing, China, pp. 124--131. Google ScholarDigital Library
- Wang, J., Zhao, X., and Li, J. (2013). "Group Buying: A Strategic Form of Consumer Collective," Journal of Retailing, Vol. 89, No. 3, pp. 338--351.Google ScholarCross Ref
- Yamamoto, J., and Sycara, K. (2001). "A Stable and Efficient Buyer Coalition Formation Scheme for E-Marketplaces," Proceedings of the Fifth International Conference on Autonomous Agents, Montréal, Canada, pp. 1--8. Google ScholarDigital Library
- Yuan, S.-T., and Lin, Y.-H. (2004). "Credit Based Group Negotiation for Aggregate Sell/Buy in E-markets," Electronic Commerce Research and Applications, Vol. 3, No. 1, pp. 74--94.Google ScholarCross Ref
- Zhang, Z., Zhang, Z., Wang, F., Law, R., and Li, D. (2013). "Factors influencing the effectiveness of online group buying in the restaurant industry," International Journal of Hospitality Management, Vol. 35, pp. 237--245.Google ScholarCross Ref
- Zhou, G., Xu, K., & Liao, S. (2013). "Do starting and ending effects in fixed-price group-buying differ," Electronic Commerce Research and Applications, Vol. 12, No. 2, 78--89. Google ScholarDigital Library
Index Terms
- Online Group-Buying: Literature Review and Directions for Future Research
Recommendations
Characteristics of online group-buying website and consumers intention to revisit: the moderating effects of visit channels
Online group-buying (OGB) is a relatively new market, but has attracted much academic attention. Under intensive competition, it is essential for OGB websites to maintain customers' revisit. This paper identified three context-specific characteristics ...
Determinants of repurchase intention in online group-buying
A theoretical model integrating the D&M model and trust literature was proposed.The model was tested using data collected customers of a group-buying website.Increasing satisfaction and perceived quality will facilitate repurchase intention.Increasing ...
Online Display Advertising: Targeting and Obtrusiveness
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing an ad's obtrusiveness independently increase purchase intent. However, in ...
Comments