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Advantageous alliances

  • Special Issue On Relationship Marketing
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Authors and Affiliations

  1. the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania, USA

    George S. Day

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  1. George S. Day
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Previously, he was executive director of the Marketing Science Institute. He has authored 10 books and 100 articles in the areas of marketing and strategic business planning. He has received various awards, including two Alpha Kappa Psi Foundation Awards and two Harold H. Maynard Awards for the best articles published in theJournal of Marketing; in 1994 he received the Charles Coolidge Parlin Award for distinguished contributions to the field of marketing.

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Day, G.S. Advantageous alliances. JAMS 23, 297–300 (1995). https://doi.org/10.1177/009207039502300409

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