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Relationship marketing and distribution channels: Exploring fundamental issues

  • Special Issue On Relationship Marketing
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Authors and Affiliations

  1. the University of Wisconsin-Madison, USA

    John R. Nevin

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  1. John R. Nevin
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He received his Ph.D. in marketing from the University of Illinois. His research has primarily been concentrated in three conceptual areas of marketing: channels of distribution, legal aspects of marketing, and international marketing. His articles have appeared in theJournal of Marketing, Journal of Marketing Research, Journal of Macromarketing, Journal of Retailing, Journal of Marketing and Public Policy, Journal of Marketing Channels, Law and Society Review, and others.

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Nevin, J.R. Relationship marketing and distribution channels: Exploring fundamental issues. JAMS 23, 327–334 (1995). https://doi.org/10.1177/009207039502300413

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