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The British Culture Industries and the Mythology of the American Market: Cultural Policy and Cultural Exports in the 1940s and 1990s
- Cinema Journal
- University of Texas Press
- 39, Number 4, Summer 2000
- pp. 27-42
- 10.1353/cj.2000.0017
- Article
- Additional Information
Abstract
This article compares the marketing and reception of British motion pictures in the U.S. market during the 1940s and 1990s. In both eras, British filmmakers were captivated by the fantasy of conquering the American marketplace. They viewed their movies as a fundamentally new kind of product that made it possible to challenge Hollywood on its own terrain.
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