Indian Journal of Science and Technology

Abstract

After e-Commerce and m-Commerce boom in India the customer purchasing style is changed totally. The online retailers try to make a confidence among the customers through on time delivery and replacement of damaged goods soon. Not only Forward Logistics, but also Reverse Logistics is too critical for online retailer since the products and transactions are huge. The returns will be high since the customer is purchasing products without touch and feel. To avoid land-filling and also environmental concerns forced by Governments making Reverse Logistics function critical for many organizations. But there are many barriers for online retailers to implement Reverse Logistics. The aim of the study is to identify the barriers that deter the Reverse Logistics implementation with respect to different online retail industries. Empirical evidence and statistical analysis provide insights in implementing Reverse Logistics by online retailer. In this paper, Analytical Network Process is used to identify the most affecting barriers for Reverse logistics implementation in four online retail industries.

Keywords: Analytical Network Process, Electronics Industry, Forward Logistics, Reverse Logistics