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OECD Tourism Trends and Policies 2020

image of OECD Tourism Trends and Policies 2020

The 2020 edition analyses tourism performance and policy trends across 51 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption. Tourism policy priorities, reforms and developments are analysed and examples of country practices highlighted. Thematic chapters provide insights on preparing tourism businesses for the digital transformation, and rethinking tourism success to promote more sustainable and inclusive tourism development.

English Also available in: French

Rethinking tourism success for sustainable growth

This chapter explores the economic, social and environmental benefits and costs associated with tourism growth, and the need for policy makers and industry to better understand the potential implications for destinations striving to achieve more sustainable tourism growth. The analysis highlights that for many countries, regions and destinations, tourism growth remains economically, socially and environmentally unbalanced, often as a result of rapid and unplanned growth in visitor numbers. However, there is no one-size fits all solution, as the opportunities and challenges for tourism development will vary depending on the unique characteristics of individual destinations. A selection of key policy considerations are highlighted to help established and emerging destinations to strike a balance between the benefits and costs associated with tourism development and implement a sustainable vision for the future.

English Also available in: French

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