Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice

John Heeley

Published by Channel View Publications 2015

Urban Destination Marketing in Contemporary Europe

Uniting Theory and Practice

John Heeley

Volume 66 in the series Aspects of Tourism

https://doi.org/10.21832/9781845414948

Overview
Contents

About this book

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

Author / Editor information

Heeley John :

John Heeley runs his own business advising destination marketing organisations, universities and local government on the subject of urban destination marketing. He is also a visiting fellow at Sheffield Hallam University, where he teaches destination marketing and is developing associated industry links and research.

Reviews

Tom Griffin, Ryerson University, Canada:

This is a timely, useful, and accessible text that could be valuable for academics interested in DMOs and place branding, and senior level practitioners in DMOs, as well as instructors interested in looking at DMO policy and marketing practices.

Clare Inkson, University of Westminster, UK:

Urban Destination Marketing in Contemporary Europe is a detailed and informative, and at times provocative, discussion of the “wide and chronic gap” (p. 99) diagnosed by John Heeley between the implementation of marketing by destination marketing organizations (DMOs) and the theories, concepts and models
proposed by academics.

As a scientist and industry expert John Heeley understands the need to address city managers, urban planners and tourism practitioners, but also students in the field of marketing and tourism. This well-written book is a great contribution especially to any master program in this field. Lecturers will appreciate the richness of examples and practical insights.

This is a book that challenges the received understanding of the relationships between marketing, cities and tourism. By looking at current practice through a gaze sharpened by critical theories, Heeley is offering a different view of this crucial nexus and to the ways in which cities can drive tourism development.

G.J. Ashworth, University of Groningen, in Tourism Management 51 (2015):

If there is one quality that pervades the book, it is a practical, down to earth, feet on the ground common sense and as I come from an academic world of often arcane and esoteric theory, I find this book a breath of much needed fresh air.

Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	vii
Figures Publicly Available Download PDF	ix
Tables Publicly Available Download PDF	xi
Acknowledgements Publicly Available Download PDF	xiii
Foreword Publicly Available Download PDF	xv
Preface: Bradford, 1980–2014 Publicly Available Download PDF	xvii
1. Introduction Requires Authentication Unlicensed Licensed Download PDF	1
Part 1: Practice Part 1: Practice
2. The Practitioners: Profiling the Ubiquitous DMO Requires Authentication Unlicensed Licensed Download PDF	19
3. Urban Destination Marketing Operations Requires Authentication Unlicensed Licensed Download PDF	50
Part 2: Theory
4. A Critique of the Theory of Marketing Competitive Advantage Requires Authentication Unlicensed Licensed Download PDF	85
5. Towards a New ‘Middle-range’ Theory: The Dynamics of Urban Destination Marketing Requires Authentication Unlicensed Licensed Download PDF	114
Epilogue: Coventry, Millennium Eve, 1999 Requires Authentication Unlicensed Licensed Download PDF	151
References Requires Authentication Unlicensed Licensed Download PDF	155
Index Requires Authentication Unlicensed Licensed Download PDF	162

(Deutsch)

Language: English
Publisher: Channel View Publications
Audience: College/higher education;
Pages
- Main content: 192
Keywords: destination branding; tourism marketing; destination marketing; urban destination marketing; destination marketing organisations; DMOs; urban destination marketing operations; theory and paradigm change; destination marketing paradigm; theory of competitive advantage

eBook

Published: February 15, 2015
ISBN: 9781845414948