Tourism Marketing: A Collaborative Approach

Alan Fyall; Brian Garrod

Published by Channel View Publications 2004

Tourism Marketing

A Collaborative Approach

Alan Fyall and Brian Garrod

Volume 18 in the series Aspects of Tourism

https://doi.org/10.21832/9781873150917

Overview
Contents

About this book

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters.

Author / Editor information

Both Alan Fyall and Brian Garrod have published widely in the area of tourism. Together, they have recently edited the book Managing Visitor Attractions: New Directions with Anna Leask, while Brian has also edited the book Marine Ecotourism: Issues and Experiences with Julie C. Wilson, published by Channel View Publications.

Reviews

“This well-written, innovative, ground-breaking text lifts our knowledge of tourism marketing to another level and adds scholarly insight into our understanding of the topic. This is a strong addition to the tourism literature and I recommend it without reservation.”

Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	iii
Preface Requires Authentication Unlicensed Licensed Download PDF	vi
Acknowledgements Requires Authentication Unlicensed Licensed Download PDF	xii
Acronyms Requires Authentication Unlicensed Licensed Download PDF	xv
Part 1: Collaboration and Tourism
Chapter 1. Collaboration and Tourism Requires Authentication Unlicensed Licensed Download PDF	3
Chapter 2. Collaborative Marketing: A New Marketing Paradigm Requires Authentication Unlicensed Licensed Download PDF	19
Part 2: Strategic Tourism Marketing Planning
Part 2 Introduction. Strategic Tourism Marketing Planning Requires Authentication Unlicensed Licensed Download PDF	49
Chapter 3. Situation Analysis Requires Authentication Unlicensed Licensed Download PDF	54
Chapter 4. Tourism Marketing Planning, Implementation and Control Requires Authentication Unlicensed Licensed Download PDF	88
Part 3: Inter-organisational Collaboration
Chapter 5. Inter-organisational Collaboration: Concepts and Theories Requires Authentication Unlicensed Licensed Download PDF	131
Chapter 6. Types and Stages of Interorganisational Collaboration Requires Authentication Unlicensed Licensed Download PDF	152
Chapter 7. Collaborative Effectiveness and Inter-organisational Governance Requires Authentication Unlicensed Licensed Download PDF	188
Part 4: Tourism Marketing Collaboration in Practice
Part 4 Introduction. Tourism Marketing Collaboration in Practice Requires Authentication Unlicensed Licensed Download PDF	223
Chapter 8. Global Airline Alliances Requires Authentication Unlicensed Licensed Download PDF	225
Chapter 9. Hotel Consortia Requires Authentication Unlicensed Licensed Download PDF	260
Chapter 10. Destination Collaboration Requires Authentication Unlicensed Licensed Download PDF	284
Part 5: From Competition to Collaboration in the Tourism Industry
Part 5 Introduction. From Competition to Collaboration in the Tourism Industry Requires Authentication Unlicensed Licensed Download PDF	315
Chapter 11. Conclusions Requires Authentication Unlicensed Licensed Download PDF	323
References Requires Authentication Unlicensed Licensed Download PDF	362
Index Requires Authentication Unlicensed Licensed Download PDF	376

(Deutsch)

Language: English
Publisher: Channel View Publications
Audience: College/higher education;
Pages
- Main content: 400
Keywords: collaboration marketing; collaborative marketing strategies; strategic tourism marketing planning; competitive marketing strategies; tourism marketing principles; tourism marketing; tourism marketing strategy; collaboration and tourism; inter-organisational collaboration

eBook

Published: December 21, 2004
ISBN: 9781873150917