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Home / Tourism Analysis, Volume 7, Numbers 3-4

MEASURING TOURIST SATISFACTION WITH MULTIPLE DESTINATION ATTRIBUTES

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Author: KOZAK, METIN

Source: Tourism Analysis, Volume 7, Numbers 3-4, 2002, pp. 229-240(12)

Publisher: Cognizant Communication Corporation

DOI: https://doi.org/10.3727/108354203108750076

This study is an assessment of the findings of a single instrument distributed among four different groups of tourists visiting Mallorca (Spain) and Mugla (Turkey) in the summer of 1998. Its objective was to investigate the strength and importance of each destination attribute on the level of tourists' satisfaction and their intentions of recommendation and repeat visitation. The findings suggest that the impact of an attribute on the overall tourist satisfaction, the intention of recommendation, and repeat visiting is influenced by multiple attributes and differs from one customer group and from one destination to another.

Keywords: British tourists; German tourists; Spain; Tourist satisfaction; Turkey

Document Type: Research Article

Affiliations: School of Tourism and Hotel Management, Mugla University, 48000, Mugla, Turkey

Publication date: 01 December 2002

More about this publication?
  • Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.

    Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.

    Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.

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