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Home / Tourism Analysis, Volume 8, Number 2-4, 2003

FIRST-TIMER VERSUS REPEAT VISITOR SATISFACTION: THE CASE OF ORLANDO, FLORIDA

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Authors: FALLON, PAUL; SCHOFIELD, PETER

Source: Tourism Analysis, Volume 8, Number 2-4, 2003, pp. 205-210(6)

Publisher: Cognizant Communication Corporation

DOI: https://doi.org/10.3727/108354203774076742

This article compares first-time and repeat visitor satisfaction with Orlando, FL. Factor analysis (PCA) of subjects' ratings on 22 ``performance'' attributes produced five factors: primary, secondary, and tertiary attractions, facilitators, and transport plus. A one-way between-groups MANOVA identified a significant difference between first-time and repeat segments on the secondary attractions. Regression of overall tourist satisfaction with Orlando against the factors showed that secondary attractions were the single most influential factor affecting tourists' overall satisfaction with Orlando. Subdivision of the sample into first-timer and repeater segments showed that the overall satisfaction of first-timers and repeaters was explained by different hierarchies of factors.

Keywords: First-timer visitors; Orlando, FL; Repeat visitors; Visitor satisfaction

Document Type: Research Article

Affiliations: School of Leisure, Hospitality and Food Management, University of Salford, Salford M6 6PU, UK

Publication date: 01 January 2003

More about this publication?
  • Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.

    Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.

    Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.

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