Determinants of Tourism Crowdfunding Performance: An Empirical Study
This study illustrates the determinants of the crowdfunding performance in the tourism field. Drawing on a dataset of 1,807 projects from an online global crowdfunding website, this study identifies a series of factors that influence fundraising performance. Results indicate that all-or-nothing
projects with a more charity-oriented theme, more high-quality images in description, and a smaller funding goal will generate better fundraising performance. Moreover, an inverted U-shaped relationship between perk scales and performance is identified, which indicates that the effect of perk
scales decreases when the number of perks increases to a certain level. In addition, the number of backers and the volume of reposts in external social networks are positively related to the tourism crowdfunding performance. These results offer insights into the frontiers of tourism crowdfunding,
and shed light on the general ways for project creators to obtain more funds in the tourism crowdfunding projects.
Keywords: CHARITABLE FUNDING; INFORMATION QUALITY; SOCIAL NETWORK; TOURISM CROWDFUNDING
Document Type: Research Article
Publication date: 25 August 2017
- Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.
Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.
Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.
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