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Event Attendance Motivation and Place Attachment: an Exploratory Study of Young Residents in Adelaide, South Australia

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This study aims to explore the effect of attending events on young residents' place attachment levels. Events generate a wide range of social outcomes but it is not known whether they influence feelings towards the place where the event is held. After examining the motivations of event attendees, a survey of young residents in Adelaide, Australia found that there was no correlation between the events attended and place attachment. However, it was found that the motivations for event attendance did correlate with place identity. The other variable that was found to effect place identity was length of residence. The results indicate that these variables have a bearing on the effective bonds that develop between a person and a place, which in this case is the place of residence.

Keywords: EVENT ATTENDANCE; MOTIVATIONS; PLACE ATTACHMENT; YOUNG PEOPLE

Document Type: Research Article

Publication date: 01 October 2011

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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