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User-Generated Cinema: A New Way of Consumer Co-Creation?

User-Generated Cinema: A New Way of Consumer Co-Creation?

Theresa Steffens, Thomas Döbler
Copyright: © 2014 |Pages: 19
ISBN13: 9781466661905|ISBN10: 1466661909|EISBN13: 9781466661912
DOI: 10.4018/978-1-4666-6190-5.ch014
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MLA

Steffens, Theresa, and Thomas Döbler. "User-Generated Cinema: A New Way of Consumer Co-Creation?." Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, edited by R. Gulay Ozturk, IGI Global, 2014, pp. 245-263. https://doi.org/10.4018/978-1-4666-6190-5.ch014

APA

Steffens, T. & Döbler, T. (2014). User-Generated Cinema: A New Way of Consumer Co-Creation?. In R. Ozturk (Ed.), Handbook of Research on the Impact of Culture and Society on the Entertainment Industry (pp. 245-263). IGI Global. https://doi.org/10.4018/978-1-4666-6190-5.ch014

Chicago

Steffens, Theresa, and Thomas Döbler. "User-Generated Cinema: A New Way of Consumer Co-Creation?." In Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, edited by R. Gulay Ozturk, 245-263. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6190-5.ch014

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Abstract

The rise of Web 2.0 technologies increasingly promotes a new openness of production and services. In contrast to the former production within closed systems, companies have to open up for new ways of value creation. The openness can be implemented either with regard to interdepartmental cooperation or in terms of collaboration beyond company boundaries – in cooperation with other companies (B2B) or with customers or users (B2C). The latter is also known as consumer co-creation, where users participate voluntarily without compensation or treaty-defined tasks. Core challenges are the successful coordination of all participants as well as the trustworthy producer-consumer relationship, irrespective of whether or not a company initiates such a co-creation actively. The chapter analyses the mechanisms of consumer co-creation and discusses the required confidence and motivation on the basis of a case study to explain opportunities and challenges of a user-generated approach to media production.

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