MLA
Saura, Jose Ramon, et al. "Digital Marketing Strategies Based on the E-Business Model: Literature Review and Future Directions." Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution, edited by Alicia Guerra Guerra, IGI Global, 2019, pp. 86-103. https://doi.org/10.4018/978-1-5225-7074-5.ch005
APA
Saura, J. R., Palos-Sanchez, P. R., & Correia, M. B. (2019). Digital Marketing Strategies Based on the E-Business Model: Literature Review and Future Directions. In A. Guerra Guerra (Ed.), Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution (pp. 86-103). IGI Global. https://doi.org/10.4018/978-1-5225-7074-5.ch005
Chicago
Saura, Jose Ramon, Pedro R. Palos-Sanchez, and Marisol B. Correia. "Digital Marketing Strategies Based on the E-Business Model: Literature Review and Future Directions." In Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution, edited by Alicia Guerra Guerra, 86-103. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7074-5.ch005
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