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Business Performance Management from the Systemic Communicative and Linguistic Side

Business Performance Management from the Systemic Communicative and Linguistic Side

Magdalena Bielenia-Grajewska
Copyright: © 2012 |Pages: 15
ISBN13: 9781466603066|ISBN10: 1466603062|EISBN13: 9781466603073
DOI: 10.4018/978-1-4666-0306-6.ch014
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MLA

Bielenia-Grajewska, Magdalena. "Business Performance Management from the Systemic Communicative and Linguistic Side." Cultural Variations and Business Performance: Contemporary Globalism, edited by Bryan Christiansen, IGI Global, 2012, pp. 230-244. https://doi.org/10.4018/978-1-4666-0306-6.ch014

APA

Bielenia-Grajewska, M. (2012). Business Performance Management from the Systemic Communicative and Linguistic Side. In B. Christiansen (Ed.), Cultural Variations and Business Performance: Contemporary Globalism (pp. 230-244). IGI Global. https://doi.org/10.4018/978-1-4666-0306-6.ch014

Chicago

Bielenia-Grajewska, Magdalena. "Business Performance Management from the Systemic Communicative and Linguistic Side." In Cultural Variations and Business Performance: Contemporary Globalism, edited by Bryan Christiansen, 230-244. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-0306-6.ch014

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Abstract

The purpose of this chapter is to discuss Business Performance Management (BPM) by taking into account its communicative and linguistic aspects. To narrow the scope of the research, the author concentrates on the systemic approaches to highlight the role of communication and language in BPM. To discuss this issue in greater detail, two concepts have been created, namely, the corporate linguistic allostasis and the calibrated corporate linguistic identity, which are used to show the role of corporate identity and communication in business performance management and their implications for creating and sustaining competitive advantage.

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