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Strategies in Sports Marketing: Technologies and Emerging Trends

Strategies in Sports Marketing: Technologies and Emerging Trends

Manuel Alonso Dos Santos
Copyright: © 2014 |Pages: 363
ISBN13: 9781466659940|ISBN10: 1466659947|EISBN13: 9781466659957
DOI: 10.4018/978-1-4666-5994-0
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MLA

Dos Santos, Manuel Alonso, editor. Strategies in Sports Marketing: Technologies and Emerging Trends. IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5994-0

APA

Dos Santos, M. A. (Ed.). (2014). Strategies in Sports Marketing: Technologies and Emerging Trends. IGI Global. https://doi.org/10.4018/978-1-4666-5994-0

Chicago

Dos Santos, Manuel Alonso, ed. Strategies in Sports Marketing: Technologies and Emerging Trends. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5994-0

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The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies.

Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Editorial Advisory Board and List of Reviewers
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Preface
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Acknowledgment
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Chapters
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Chapter 1
This section is about sporting events and sport tourism. The chapters analyze the marketing strategies of sporting events and their impact on the consumer.
Sport Events and Tourism
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Chapter 2
This section is about the Corporate Social Responsibility and its importance for sporting teams, organizations, and players. The chapters expose the consequences of employing social actions like effective marketing tools.
Corporate Social Responsibility
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Chapter 3
Consumer Behavior  (pages 103-103)
Consumer behavior is an important topic in marketing. It is vital to know what and how the consumer buys and attends matchdays. Consumer behavior is more important in the sport marketing area because the consumer is emotional. These...
Consumer Behavior
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Chapter 4
Communication is the most visible part of the job of the marketing department, and sponsorship is the hard weapon. These chapters expose the main strategies of and sport entities in communication marketing.
Communication and Sponsorship
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Chapter 5
Sport Market  (pages 278-278)
The last section is devoted to the sporting goods market and relationships among participants in a globalized market.
Sport Market
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Back Materials
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Compilation of References
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About the Contributors
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Index
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