Welcome to the InfoSci Platform
Reference Hub1
Territorial-Based Marketing Strategies for Typical Agro-Food Products: Issues and Perspectives

Territorial-Based Marketing Strategies for Typical Agro-Food Products: Issues and Perspectives

Diego Begalli, Roberta Capitello, Lara Agnoli
Copyright: © 2015 |Pages: 22
ISBN13: 9781466675216|ISBN10: 1466675217|EISBN13: 9781466675223
DOI: 10.4018/978-1-4666-7521-6.ch002
Cite Chapter Cite Chapter

MLA

Begalli, Diego, et al. "Territorial-Based Marketing Strategies for Typical Agro-Food Products: Issues and Perspectives." Agricultural Management Strategies in a Changing Economy, edited by Gabriel Popescu and Andrei Jean-Vasile, IGI Global, 2015, pp. 30-51. https://doi.org/10.4018/978-1-4666-7521-6.ch002

APA

Begalli, D., Capitello, R., & Agnoli, L. (2015). Territorial-Based Marketing Strategies for Typical Agro-Food Products: Issues and Perspectives. In G. Popescu & A. Jean-Vasile (Eds.), Agricultural Management Strategies in a Changing Economy (pp. 30-51). IGI Global. https://doi.org/10.4018/978-1-4666-7521-6.ch002

Chicago

Begalli, Diego, Roberta Capitello, and Lara Agnoli. "Territorial-Based Marketing Strategies for Typical Agro-Food Products: Issues and Perspectives." In Agricultural Management Strategies in a Changing Economy, edited by Gabriel Popescu and Andrei Jean-Vasile, 30-51. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7521-6.ch002

Export Reference

Mendeley
Favorite

Abstract

Geographical brands are one of the most relevant competitive levers in the agro-food industry, given the predominance of small and medium enterprises, with corporate brand salience closely linked to the origin of the business, the inputs, and the production process. They are one of the most significant attributes affecting the product evaluation by the consumer. This chapter aims to contribute to the understanding of the effects of geographical indications on demand side and on supply side. It summarizes the main findings highlighted by scholars about the impact of geographical indications on consumers' choice and on business and territorial strategies. It also examines the interconnections between geographical indications, agro-food products, and territorial reputation by analyzing four case studies. Best practices are linked to the communication of intangible elements related to the typical product, such as credibility, authenticity, warranty, and preservation of social and economic values.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.