MLA
Hamari, Juho, and Aki Järvinen. "Building Customer Relationship through Game Mechanics in Social Games." Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments, edited by Maria Manuela Cruz-Cunha, et al., IGI Global, 2011, pp. 348-365. https://doi.org/10.4018/978-1-60960-567-4.ch021
APA
Hamari, J. & Järvinen, A. (2011). Building Customer Relationship through Game Mechanics in Social Games. In M. Cruz-Cunha, V. Varvalho, & P. Tavares (Eds.), Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments (pp. 348-365). IGI Global. https://doi.org/10.4018/978-1-60960-567-4.ch021
Chicago
Hamari, Juho, and Aki Järvinen. "Building Customer Relationship through Game Mechanics in Social Games." In Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments, edited by Maria Manuela Cruz-Cunha, Vitor Hugo Varvalho, and Paula Tavares, 348-365. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-567-4.ch021
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