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Building Customer Relationship through Game Mechanics in Social Games

Building Customer Relationship through Game Mechanics in Social Games

Juho Hamari, Aki Järvinen
ISBN13: 9781609605674|ISBN10: 1609605675|EISBN13: 9781609605681
DOI: 10.4018/978-1-60960-567-4.ch021
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MLA

Hamari, Juho, and Aki Järvinen. "Building Customer Relationship through Game Mechanics in Social Games." Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments, edited by Maria Manuela Cruz-Cunha, et al., IGI Global, 2011, pp. 348-365. https://doi.org/10.4018/978-1-60960-567-4.ch021

APA

Hamari, J. & Järvinen, A. (2011). Building Customer Relationship through Game Mechanics in Social Games. In M. Cruz-Cunha, V. Varvalho, & P. Tavares (Eds.), Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments (pp. 348-365). IGI Global. https://doi.org/10.4018/978-1-60960-567-4.ch021

Chicago

Hamari, Juho, and Aki Järvinen. "Building Customer Relationship through Game Mechanics in Social Games." In Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments, edited by Maria Manuela Cruz-Cunha, Vitor Hugo Varvalho, and Paula Tavares, 348-365. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-567-4.ch021

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Abstract

The results provide several game mechanics that are located in the union of game design and business planning. Moreover, the results imply a new approach to game design in general by exemplifying how the traditional way of thinking about game design is no longer sufficient when the design of engaging mechanics needs to meet with business goals.

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