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Customer Acceptance of a New Interactive Information Terminal in Grocery Retailing: Antecedents and Moderators

Customer Acceptance of a New Interactive Information Terminal in Grocery Retailing: Antecedents and Moderators

Stephan Zielke, Waldemar Toporowski, Björn Kniza
Copyright: © 2011 |Pages: 17
ISBN13: 9781609607388|ISBN10: 1609607384|EISBN13: 9781609607395
DOI: 10.4018/978-1-60960-738-8.ch015
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MLA

Zielke, Stephan, et al. "Customer Acceptance of a New Interactive Information Terminal in Grocery Retailing: Antecedents and Moderators." Advanced Technologies Management for Retailing: Frameworks and Cases, edited by Eleonora Pantano and Harry Timmermans, IGI Global, 2011, pp. 289-305. https://doi.org/10.4018/978-1-60960-738-8.ch015

APA

Zielke, S., Toporowski, W., & Kniza, B. (2011). Customer Acceptance of a New Interactive Information Terminal in Grocery Retailing: Antecedents and Moderators. In E. Pantano & H. Timmermans (Eds.), Advanced Technologies Management for Retailing: Frameworks and Cases (pp. 289-305). IGI Global. https://doi.org/10.4018/978-1-60960-738-8.ch015

Chicago

Zielke, Stephan, Waldemar Toporowski, and Björn Kniza. "Customer Acceptance of a New Interactive Information Terminal in Grocery Retailing: Antecedents and Moderators." In Advanced Technologies Management for Retailing: Frameworks and Cases, edited by Eleonora Pantano and Harry Timmermans, 289-305. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-738-8.ch015

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Abstract

This chapter uses an extended version of the Technology Acceptance Model to analyze the customer acceptance of a new interactive information terminal for cooking recipes aimed at grocery shoppers. The results show that perceived usefulness, perceived ease of use, and perceived enjoyment influence the customer acceptance of the terminal via direct and indirect effects. Furthermore, the impact of these variables depends on individual differences in experience of Information Technology and the relevance of the information content. These findings carry several management and research implications.

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