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Sociability in Social Network Sites: Facebook as Trial Platform for Social Behavioral Patterns

Sociability in Social Network Sites: Facebook as Trial Platform for Social Behavioral Patterns

Bernadette Kneidinger
Copyright: © 2012 |Pages: 21
ISBN13: 9781613503386|ISBN10: 1613503385|EISBN13: 9781613503393
DOI: 10.4018/978-1-61350-338-6.ch007
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MLA

Kneidinger, Bernadette. "Sociability in Social Network Sites: Facebook as Trial Platform for Social Behavioral Patterns." Networked Sociability and Individualism: Technology for Personal and Professional Relationships, edited by Francesca Comunello, IGI Global, 2012, pp. 126-146. https://doi.org/10.4018/978-1-61350-338-6.ch007

APA

Kneidinger, B. (2012). Sociability in Social Network Sites: Facebook as Trial Platform for Social Behavioral Patterns. In F. Comunello (Ed.), Networked Sociability and Individualism: Technology for Personal and Professional Relationships (pp. 126-146). IGI Global. https://doi.org/10.4018/978-1-61350-338-6.ch007

Chicago

Kneidinger, Bernadette. "Sociability in Social Network Sites: Facebook as Trial Platform for Social Behavioral Patterns." In Networked Sociability and Individualism: Technology for Personal and Professional Relationships, edited by Francesca Comunello, 126-146. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-338-6.ch007

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Abstract

This chapter discusses the potential of social network sites (SNS) as sources for both social feedback and trial platforms for social behavioral patterns. With the findings of an online survey and 40 qualitative interviews of Facebook users, this chapter analyzes how social network sites are used for “communicative self-presentation” and how users provoke and handle positive as well as negative social reactions from other users that become part of their own identity presentations in the online network. Finally, the combination of studies shows that social feedback is not only one of the main motives for using SNS, but can also cause self-reflection processes in users. Additionally, it appears that men and women handle social feedback on SNS quite differently.

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