Welcome to the InfoSci Platform
Reference Hub1
Cultural and International Aspects of Social Media

Cultural and International Aspects of Social Media

Thomas Mandl
Copyright: © 2011 |Pages: 13
ISBN13: 9781616929046|ISBN10: 1616929049|EISBN13: 9781616929053
DOI: 10.4018/978-1-61692-904-6.ch004
Cite Chapter Cite Chapter

MLA

Mandl, Thomas. "Cultural and International Aspects of Social Media." Social Computing Theory and Practice: Interdisciplinary Approaches, edited by Panagiota Papadopoulou, et al., IGI Global, 2011, pp. 54-66. https://doi.org/10.4018/978-1-61692-904-6.ch004

APA

Mandl, T. (2011). Cultural and International Aspects of Social Media. In P. Papadopoulou, P. Kanellis, & D. Martakos (Eds.), Social Computing Theory and Practice: Interdisciplinary Approaches (pp. 54-66). IGI Global. https://doi.org/10.4018/978-1-61692-904-6.ch004

Chicago

Mandl, Thomas. "Cultural and International Aspects of Social Media." In Social Computing Theory and Practice: Interdisciplinary Approaches, edited by Panagiota Papadopoulou, Panagiotis Kanellis, and Drakoulis Martakos, 54-66. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61692-904-6.ch004

Export Reference

Mendeley
Favorite

Abstract

Social software provides powerful tools for people to communicate and interact. Social software networks are popular around the world but there are many differences between tools, functions and their use. The international application of these global tools even bears the risk of misunderstandings between individuals. This article discusses differences between social software from various countries concerning design, functions, use, opinion expression and the perception of social capital. First, a theoretical culture model is presented to provide one potential framework for the analysis. Subsequently, the relation between culture and information technology is explored. In particular, user interfaces need to be adapted to national preferences and cognitive styles. The influence of culture on social networks is then discussed for several aspects of social media.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.