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Measuring Financial Literacy of the Housewife to Generate Marketing Strategies

Measuring Financial Literacy of the Housewife to Generate Marketing Strategies

Serkan Eti, Ece Nur Temizel
Copyright: © 2021 |Pages: 21
ISBN13: 9781799880493|ISBN10: 1799880494|EISBN13: 9781799881018
DOI: 10.4018/978-1-7998-8049-3.ch029
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MLA

Eti, Serkan, and Ece Nur Temizel. "Measuring Financial Literacy of the Housewife to Generate Marketing Strategies." Research Anthology on Personal Finance and Improving Financial Literacy, edited by Information Resources Management Association, IGI Global, 2021, pp. 544-564. https://doi.org/10.4018/978-1-7998-8049-3.ch029

APA

Eti, S. & Temizel, E. N. (2021). Measuring Financial Literacy of the Housewife to Generate Marketing Strategies. In I. Management Association (Ed.), Research Anthology on Personal Finance and Improving Financial Literacy (pp. 544-564). IGI Global. https://doi.org/10.4018/978-1-7998-8049-3.ch029

Chicago

Eti, Serkan, and Ece Nur Temizel. "Measuring Financial Literacy of the Housewife to Generate Marketing Strategies." In Research Anthology on Personal Finance and Improving Financial Literacy, edited by Information Resources Management Association, 544-564. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-8049-3.ch029

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Abstract

This chapter evaluates the financial literacy of the housewife by analyzing a survey of a minimum of 204 housewives in Turkey. Findings from the 25 questions of the survey show housewives in Turkey generally have Turkish Lira deposits but also have a low tendency to spend. It was found that the financial literacy of housewives was low. In this context, it will be appropriate to increase this literacy through general education. In this way, housewives will be able to better evaluate their savings and the financial system of the country will work more effectively.

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