With the political and social changes taking place in Eastern Europe combined with the changes in Western European markets and Japanese global marketing strategies, American corporations now can utilize information technology as the ultimate weapon in reshaping/expanding their global marketing strategies.
Today, global information technology is not just a set of tools for computing, but rather is viewed as a strategic tool to bring organizations growth and prosperity in the decade of the 90s and beyond.The Global Issues of Information Technology Management is the right source for discovering the untapped potential of your information technology. It is a global tool for the growth and prosperity of your organization.