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Smart GOALA: An Alternative Marketing Channel for Connecting the Peri-urban Marginal Dairy Farmers with the Urban Consumers in BangladeshDigital Transformation and Human Behavior10.1007/978-3-030-47539-0_24 Chapter
Retailing 4.0 and Technology-Driven InnovationHandbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences10.4018/978-1-7998-1412-2.ch015
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