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An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan

Yi-Fen Chen, Yu-Chen Lan

Source Title: International Journal of Technology and Human Interaction (IJTHI)10(1)

ISSN: 1548-3908|EISSN: 1548-3916|EISBN13: 9781466657120|DOI: 10.4018/ijthi.2014010102

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MLA

Chen, Yi-Fen, and Yu-Chen Lan. "An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan." IJTHI vol.10, no.1 2014: pp.19-30. http://doi.org/10.4018/ijthi.2014010102

APA

Chen, Y. & Lan, Y. (2014). An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan. International Journal of Technology and Human Interaction (IJTHI), 10(1), 19-30. http://doi.org/10.4018/ijthi.2014010102

Chicago

Chen, Yi-Fen, and Yu-Chen Lan. "An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan," International Journal of Technology and Human Interaction (IJTHI) 10, no.1: 19-30. http://doi.org/10.4018/ijthi.2014010102

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Abstract

Mobile commerce has already become one of the trends in future developments. Therefore, mobile shopping in application of mobile commerce will become one of the services with a vast development potential. A technology acceptance model (TAM) with trust is utilized to explore influence of perceived ease of use and perceived usefulness in mobile shopping on customers' attitudes and behavioral intention to use, mobility, convenience and information richness, characterized by mobile commerce. An online survey was performed on a sample of 600 mobile users in Taiwan. Structural equation models (SEM) are used to examine hypotheses within the theoretical framework.

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An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan

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