Welcome to the InfoSci Platform
Reference Hub6
Measuring the Value of Refining a Web Presence

Measuring the Value of Refining a Web Presence

Raquel Benbunan-Fich, Eliezer M. Fich
Copyright: © 2005 |Volume: 3 |Issue: 1 |Pages: 18
ISSN: 1539-2937|EISSN: 1539-2929|ISSN: 1539-2937|EISBN13: 9781615205349|EISSN: 1539-2929|DOI: 10.4018/jeco.2005010103
Cite Article Cite Article

MLA

Benbunan-Fich, Raquel, and Eliezer M. Fich. "Measuring the Value of Refining a Web Presence." JECO vol.3, no.1 2005: pp.35-52. http://doi.org/10.4018/jeco.2005010103

APA

Benbunan-Fich, R. & Fich, E. M. (2005). Measuring the Value of Refining a Web Presence. Journal of Electronic Commerce in Organizations (JECO), 3(1), 35-52. http://doi.org/10.4018/jeco.2005010103

Chicago

Benbunan-Fich, Raquel, and Eliezer M. Fich. "Measuring the Value of Refining a Web Presence," Journal of Electronic Commerce in Organizations (JECO) 3, no.1: 35-52. http://doi.org/10.4018/jeco.2005010103

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

The redesign of a Web presence can be classified as both an IT investment and an e-commerce initiative. Although the empirical literature provides evidence that financial markets are sensitive to e-commerce announcements, it is still unknown what types of announcements affect the value of firms. We use the event study methodology on a sample of Web site redesigns from 1995 to 1999 to investigate the types of commercial organizations that announce changes to their Web presence, and to study whether such redesign initiatives affect the value of publicly traded firms. Our findings indicate that, on average, refining a Web presence does not produce significant firm valuation adjustments. However, cross-sectional analyses reveal that Web site redesign increases the value of service companies.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.