Beyond Trust: Web Site Design Preferences Across Cultures

doi:10.4018/jgim.2005100102

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Beyond Trust: Web Site Design Preferences Across Cultures

Dianne Cyr, Carole Bonanni, John Bowes, Joe Ilsever

Source Title: Journal of Global Information Management (JGIM)13(4)

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MLA

Cyr, Dianne, et al. "Beyond Trust: Web Site Design Preferences Across Cultures." JGIM vol.13, no.4 2005: pp.25-54. http://doi.org/10.4018/jgim.2005100102

APA

Cyr, D., Bonanni, C., Bowes, J., & Ilsever, J. (2005). Beyond Trust: Web Site Design Preferences Across Cultures. Journal of Global Information Management (JGIM), 13(4), 25-54. http://doi.org/10.4018/jgim.2005100102

Chicago

Cyr, Dianne, et al. "Beyond Trust: Web Site Design Preferences Across Cultures," Journal of Global Information Management (JGIM) 13, no.4: 25-54. http://doi.org/10.4018/jgim.2005100102

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Abstract

The growth of Internet shopping motivates a better understanding of how e-loyalty is built online between businesses and consumers. In this study, Web site design and culture are advanced as important to Web site trust, Web site satisfaction, and e-loyalty in online business relationships. Based on data collected in Canada, the U.S., Germany, and Japan, the research considers (1) examining within culture preferences for design elements of a local vs. a foreign Web site and subsequent participant perceptions of trust, satisfaction, and e-loyalty; and (2) comparisons between cultures for design preferences of local and foreign Web sites and subsequent participant perceptions of trust, satisfaction, and e-loyalty. As predicted, similarities were greatest among Americans, Canadians, and Germans, with the Japanese representing a different and unique case. The results are discussed against hypothesized expectations. Implications for future research are outlined.

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Beyond Trust: Web Site Design Preferences Across Cultures

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